Roxanne Strohmenger of Forrester Research recently blogged about her upcoming report on prediction markets for market research. We’re looking forward to her full report due out in early Spring. In Roxanne’s words, here’s what you can expect: To help market research professionals understand what innovative research techniques are out there, I am launching a report series [...]
Consumer’s Rights Consumers have the right to freely express their opinions, preferences, and grievances to the companies and governments that provide products and services to them. American Consumer Opinion® will always report consumers’ viewpoints honestly and accurately to these organizations. Consumers have an inalienable right to privacy.American Consumer Opinion® protects the privacy and anonymity of [...]
All over the world, the most successful companies like Apple, Samsung and Microsoft rely on consumer surveys to assess their particular market and customers and the attitude of its consumers. To make assumptions about your market is simply not enough. If your company fails to have quantitative research to back up your marketing strategies can be [...]