Roxanne Strohmenger of Forrester Research recently blogged about her upcoming report on prediction markets for market research.  We’re looking forward to her full report due out in early Spring.  In Roxanne’s words, here’s what you can expect: To help market research professionals understand what innovative research techniques are out there, I am launching a report series [...]

Read more →

All over the world, the most successful companies like Apple, Samsung and Microsoft rely on consumer surveys to assess their particular market and customers and the attitude of its consumers. To make assumptions about your market is simply not enough. If your company fails to have quantitative research to back up your marketing strategies can be [...]

Read more →