We specialise in custom market research. Therefor the most successful companies in the world rely on this market research to assist and help them make better decisions. Market research provides strategists and business decision makers with the information that is accurate and precise so that they need to reduce risks, identify opportunities, and avoid mistakes.
Custom market research can answer some of the following questions:
- Whar is my target market?
- Is there a need for my product?
- What are the underlying needs and wants that your product fulfills? Or fails to fulfill?
- What is your brand awareness versus your competitors’?
- Is the category for your product growing or shrinking?
- Will people be excited about my offering?
- What is the demographic profile of your target audience, including: age, gender, income, marital status, and educational level and leisure activities?
- What motivates people to buy your product? Or, what are the barriers that prevent them from buying your product?
- When and where do people typically shop for your product?
- What is the level of loyalty to your brand? Where are key threats of erosion?
Consumer Survey provides a wide range of methodologies and study designs including:
- Awareness, Attitude, and Usage (AAU) Surveys
- Branding, Naming, and Positioning Testing
- Concept Testing
- Customer Satisfaction, Retention, and Loyalty
- Customer and Market Profiling
- Market Segmentation
- New Product Development
If you’d like to speak with one of our senior research consultants, please call us at 0832802754 or send us an email to info@consumersurvey.co.za
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