To help market research professionals understand what innovative research techniques are out there, I am launching a report series this year that will cover some of these innovative methods. To kick off the series, I have focused on prediction markets. Why? Because I see this extremely underutilized method as a valuable tool in the long, expensive, and arduous process of product and concept testing….This is definitely a methodology that should become a staple of any market research professional’s tool kit.

You can read Roxanne’s full post on the Forrester Blog for Market Insights Professionals.

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Consumer surveys can tell you:

• The demographics of your target audience, including: age, gender, income, marital status, educational level and leisure activities
• Why people make certain purchasing decisions
• When and where people shop
• If people have a need for your product or service
• If there is an untapped market for your product or service
• Current awareness of your brand versus your competitors’
• People’s buying habits

Whether you need a consumer survey designed from scratch, or have an existing survey that needs to be administered, Infosurv takes extraordinary measures to ensure validity, reliability and bias reduction. Our goal is to help you compose highly relevant consumer surveys that will yield sound and valid conclusions while achieving the maximum survey response rate possible.